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Traditional Marketing vs Digital Marketing

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Traditional Marketing and Digital Marketing (Traditional Marketing vs Digital Marketing) are two different approaches to marketing that aim at achieving similar goals; i.e., promoting goods and services, and reaching the target audience. Traditional Marketing is a marketing approach that  uses conventional methods to promote goods and services ; however,  Digital Marketing   uses online platforms and digital technologies to promote goods and services . What is traditional marketing? Traditional Marketing  is a form of marketing that  uses conventional methods/offline media to reach the target audience . It uses offline channels like  television, direct mail, radio, telemarketing, and billboards . It is a one-way communication marketing approach and allows businesses to broadcast their message to a large audience with no or less interaction. These marketing materials are usually inserted in locations where their target audience is more likely to see, hear, or engage with them. Tradition...

What is the scope of digital marketing future?

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Scope of digital marketing future: In today’s world, which is becoming increasingly digital, the scope of digital marketing future is expanding at a never-before-seen rate. From a supplementary marketing strategy to a critical component of company success, digital marketing is expanding. Given how much organizations and consumers rely on digital platforms, the future of digital marketing seems dynamic, inventive, and revolutionary. The term “digital marketing” refers to any kind of marketing that is conducted online or through electronic devices. An enterprise uses digital platforms such as search engines, social media, email, and websites to establish connections with both existing and potential clients. The field of marketing is always evolving due to advancements in technology and customer behaviour, which continuously reshape the field of digital marketing. The Situation of Digital Marketing Right Now Notably, internet marketing has a very broad reach nowadays. ...