Traditional Marketing vs Digital Marketing
Traditional Marketing and Digital Marketing (Traditional Marketing vs Digital Marketing) are two different approaches to marketing that aim at achieving similar goals; i.e., promoting goods and services, and reaching the target audience. Traditional Marketing is a marketing approach that uses conventional methods to promote goods and services ; however, Digital Marketing uses online platforms and digital technologies to promote goods and services . What is traditional marketing? Traditional Marketing is a form of marketing that uses conventional methods/offline media to reach the target audience . It uses offline channels like television, direct mail, radio, telemarketing, and billboards . It is a one-way communication marketing approach and allows businesses to broadcast their message to a large audience with no or less interaction. These marketing materials are usually inserted in locations where their target audience is more likely to see, hear, or engage with them. Tradition...